Privacy Policy

Last Updated: September 2025

HouseBlue ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law (including the UK GDPR).

1. About Us

HouseBlue is an online-only property listing platform. We do not handle client money or require users to provide identity documents. All payments for tokens are processed securely through Stripe, our payment provider.

2. Information We Collect

We only collect the information necessary to provide and improve our services:

• Account information: name, email address, phone number (if provided).
• Property listing information: details you submit about a property, including descriptions, photos, and floorplans.
• Payment confirmation: limited details from Stripe (transaction ID, date, amount, status). We never see or store your card or bank details.
• Technical information: IP address, browser type, device information, and cookies (to operate and improve our website).

3. How We Use Your Information

We use your information to:

• Set up and manage your HouseBlue account.
• Process token purchases and enable property listings.
• Provide customer support.
• Maintain security and prevent fraud.
• Meet accounting, tax, and legal obligations.
• Improve our website and services.

4. Payments

All payments are handled by Stripe. We do not collect or store your payment card details. Stripe's privacy policy is available at: https://stripe.com/privacy.

5. Data Sharing

We only share your information with:

• Service providers that help us operate (e.g. hosting, analytics, email, payment processing).
• Legal or regulatory authorities if required by law.

We do not sell or rent your personal data to third parties.

6. International Data Transfers

If our service providers transfer data outside the UK, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your information.

7. Data Retention

• Transaction records are kept for up to 7 years to comply with UK tax and accounting laws.
• Property listing information and account data are retained while your account is active.
• Inactive accounts may be deleted after a period of 24 months.

8. Cookies

We use cookies to make our website work properly and to understand how it is used.

• Essential cookies – required for the site to function.
• Analytics cookies – help us improve the site.

You can manage cookies through your browser settings or our cookie banner.

9. Security

We use industry-standard security measures to protect your information, including SSL encryption and restricted system access. However, no method of transmission or storage is 100% secure.

10. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate information.
• Request deletion of your data (subject to legal obligations).
• Object to certain processing or restrict how we use your data.
• Request a copy of your data in a portable format.
• Lodge a complaint with the Information Commissioner's Office (ICO) if you are unhappy with how we handle your data.

For more information, visit: https://ico.org.uk/